Manufacturing
-
Marketing Tactics for Manufacturers
- August 24, 2022
- Posted by: David Marshall
- Category: Business, Manufacturing
No Comments
Manufacturers have one of the easiest-but-most-difficult times marketing their products, especially in the B2B realm. They have a small, defined audience, which makes their buyers easy to identify and reach. On the downside, having a small, defined audience — generally, purchasing agents or directors of operation/COOs of other companies — means that traditional marketing methods
-
How Would You Start a Manufacturing Business Now?
- November 24, 2021
- Posted by: David Marshall
- Category: Business, Manufacturing
Every new business needs an idea, or at least an opportunity, to get things rolling. And these days, during the supply chain crisis, there are plenty of opportunities that abound. Rather than trying to come up with a new product and convincing people that they want it, you could become wildly successful by giving people
-
How Do You Find Leaders In Your Organization?
- November 3, 2021
- Posted by: David Marshall
- Category: Management, Manufacturing
There’s no one best source for hiring leaders for your organization. Some will insist on only promoting from within, moving people up the corporate structure as the opportunities arise. Others believe you need a fresh pair of eyes in certain leadership roles, so they’ll hire outsiders to come in and lead the organization. I often
-
What are the First Steps a Manufacturer Should Take to Modernize?
- October 20, 2021
- Posted by: David Marshall
- Category: Digital Transformation, Innovation, Manufacturing
Last week, I talked about how there’s still a need for old-school manufacturing, but that doesn’t mean that there will always be a need. Some of you old-school manufacturers need to modernize and update your systems. If you’re still running labor-intensive processes and you’re struggling to find labor just to meet your orders, then maybe
-
Is There Still a Place for Old-School Manufacturing?
- October 13, 2021
- Posted by: David Marshall
- Category: Innovation, Manufacturing, Productivity
In these days of digital manufacturing and additive manufacturing, there’s still a call for old-school manufacturing with hydraulic presses, forging and extruding metal products, stamping and punching, and so on. There’s still a call for old-school manufacturing because there are some things that you just can’t automate. One reason is that you don’t have scale,
-
Automation Makes Work (and Life) Better For Workers
- August 18, 2021
- Posted by: David Marshall
- Category: Manufacturing, Productivity
Automation is changing the face of manufacturing. It may be taking away some of the low-paying jobs, but it’s also taking people away from the heavy, backbreaking work on the floor. It’s giving people new opportunities to do much easier work and to even learn new skills and gain new knowledge. That leads to higher-paying
-
How Can You Solve a Worker Shortage Right Now?
- July 28, 2021
- Posted by: David Marshall
- Category: Business, Management, Manufacturing
There are worker shortages right now in all kinds of industries, from the restaurant industry to office workers to manufacturing. There are a variety of causes, like the fact that we’re paying people more not to work than what they were being paid to work. Or that some people don’t want to return to the
-
The Person Closest to the Problem Often Knows How to Solve the Problem
- July 14, 2021
- Posted by: David Marshall
- Category: Management, Manufacturing, Measurement
A recent article in IndustryWeek, Once Led Through Fear, a Small Manufacturer Reimagines Itself, got me to thinking about who I often relied on to solve problems in our manufacturing plant. Last week, I talked about how as a manager, I had learned early on to ask people to “show me” whenever they were dealing
-
Apply the “Touch It Once” Productivity Principle to Manufacturing
- June 9, 2021
- Posted by: David Marshall
- Category: Digital Transformation, Manufacturing, Productivity
I often hear about the “Touch It Once” principle from productivity experts. The idea is that as soon as you pick up an item — say, an email or a piece of mail — you deal with it immediately. You don’t set it down to do later, you deal with it at that moment. That
-
How Can You Embrace the Green Manufacturing Movement?
- May 19, 2021
- Posted by: David Marshall
- Category: Manufacturing
We’re hearing so much about green manufacturing and sustainable manufacturing, and while they may not be required yet, they’re going to be. Even now, companies are no longer allowed to pollute and dump hazardous waste with the same impunity as they used to, and as more people learn to care about the environment — or