David Marshall
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Why You Should Keep Marketing in an Economic Downturn
- August 5, 2020
- Posted by: David Marshall
- Category: Business, Innovation, Management
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One of the biggest mistakes executives make during an economic downturn is to make cuts to their sales and marketing staff. Those are the two departments that actually make the money that your company runs on, which means there are fewer people helping you make money, which means you make less money. Sales have to
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Five Improvements Digital Manufacturing Can Make For Your Manufacturing Company
- July 29, 2020
- Posted by: David Marshall
- Category: Digital Transformation, Manufacturing
Digital media has done a lot for the sales and marketing world. We can quickly and easily create photos and videos, personalize them for people, and even automate that process. Software has done some amazing things to not only allow marketers to reach their customers but to create amazing content to reach them with. The
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How Do You Replenish a Decimated Workforce?
- July 22, 2020
- Posted by: David Marshall
- Category: Business, Management
With unemployment up and the economy facing some serious difficulties, many companies have furloughed or laid off their workforce, if only to protect their assets and hope for a recovery when they can bring those associates back. In the meantime, one of two things has happened: 1) the furloughed staff have been receiving unemployment for
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The Value of Smart Manufacturing in 2020
- July 15, 2020
- Posted by: David Marshall
- Category: Digital Transformation, Manufacturing
The pandemic has created unprecedented changes in the American economy for the last several months. Some companies have shut down and furloughed their employees, while other companies that manufacture food, PPE, or medical supplies are seeing skyrocketing demands for their products, and they’re fighting to keep up with the increase in orders. Other companies are
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What are the Downsides of a Digital Workplace?
- July 8, 2020
- Posted by: David Marshall
- Category: Digital Transformation, Manufacturing
There are a lot of people who are worried about the implications of an automated and digital workplace in a manufacturing setting, but the truth is there are no real downsides. If anything, a digital workplace solves an awful lot of practical problems. The funny thing is that having a totally people-powered operation is a
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3D Printing Can Solve Oil Production’s Supply Chain Crisis
- June 24, 2020
- Posted by: David Marshall
- Category: Manufacturing
As manufacturers have had to shut down this spring because of the pandemic, oil companies are in a supply chain crisis as a result because their spare parts aren’t going to be coming any time soon. Manufacturers and even suppliers were closed down, which meant that parts couldn’t be shipped, maintenance was delayed, and that
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Employers May See Lawsuits Filed by Associates Who Become Sick
- June 17, 2020
- Posted by: David Marshall
- Category: Business, Safety
We’re going to see a surprise growth industry as employers being calling their associates back to work: I think we’ll see more lawsuits filed by people who become sick. Given the litigious nature of our society, I have absolutely no doubt we’re going to see more plaintiff lawsuits and retaliatory lawsuits. Because of our tort
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Five Strengths Every Leader Needs as We Resume Operations
- June 10, 2020
- Posted by: David Marshall
- Category: Business, Leadership
I read a recent article in Industry Week — Five Strengths Every Leader Needs as We Resume Operations — that discussed what leaders at every level need to bring back to their manufacturing operations even as states open up and try to return to normal. As the author, Jay Richards said, “where some see doom
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How Did We Handle Racism at Robroy
- June 3, 2020
- Posted by: David Marshall
- Category: Leadership, Management
We never had to deal with too much racism during my time at Robroy, mostly because I made sure people knew that wasn’t allowed. One day, we had an incident where someone had scribbled someone’s name on a bathroom door, and calling them a racial slur. I certainly wasn’t going to stand for that or
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What Will the New Normal Look Like? Can We Return to What Was?
- May 27, 2020
- Posted by: David Marshall
- Category: Management, Safety
People are talking about reopening the country and returning to work as if we can “return to normal.” Except we cannot return to what was. There’s a total shift in our country’s paradigm in working, playing, and socializing, especially because the coronavirus is still contagious and spreading. And unless and until there’s a miraculous discovery