decision making

  • How Do You Make Data-Driven Decisions for Manufacturing?

    • October 28, 2020
    • Posted by: David Marshall
    • Category: Business, Manufacturing, Measurement
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    A row of car doors in a factory. Being data-driven doesn't always mean ?????

    There’s a big push in a lot of different industries, especially in marketing, that they have become solely data-driven. They look at all their past performances and make decisions about new initiatives based on what their old efforts did. They either throw more resources at a flagging campaign (or product) or drop something that just

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  • Is There Ever a Time ROI Shouldn’t be the Driving Force Behind Decisions?

    • August 21, 2019
    • Posted by: David Marshall
    • Category: Management, Measurement
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    A green ROI button on a laptop. There are times you need to put other factors before ROI.

    The return on investment (ROI) is a good benchmark for business decision making. Will your new piece of equipment achieve a positive ROI? Will expanding your sales territory? Will hiring a new employee? The problem is, ROI shouldn’t be the only deciding factor in making business decisions. In some cases, it shouldn’t even be the

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  • How To Make Sure You Made the Right Business Decisions

    • February 6, 2019
    • Posted by: David Marshall
    • Category: Leadership, Measurement
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    Three darts stuck in a dartboard. Sometimes it seems this is the best way to make a business decision. And it's all you have if you don't measure your results.

    One of the great things about being president of a company is that you can, within reason, do whatever you want. You don’t have to ask anyone or get permission. Of course, that depends on the magnitude of what you want to undertake, but for the most part, you get to call the shots and

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