advertising

  • Marketing Tactics for Manufacturers

    • August 24, 2022
    • Posted by: David Marshall
    • Category: Business, Manufacturing
    No Comments
    An illustrated cover from Puck Magazine from 1885 showing two men wearing sandwich boards. Marketing for manufacturers has come a long way since then.

    Manufacturers have one of the easiest-but-most-difficult times marketing their products, especially in the B2B realm. They have a small, defined audience, which makes their buyers easy to identify and reach. On the downside, having a small, defined audience — generally, purchasing agents or directors of operation/COOs of other companies — means that traditional marketing methods

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  • Why You Should Keep Marketing in an Economic Downturn

    • August 5, 2020
    • Posted by: David Marshall
    • Category: Business, Innovation, Management
    No Comments
    Digital advertising is a great marketing tool during a downturn. These are billboards in Times Square. ideas, espec

    One of the biggest mistakes executives make during an economic downturn is to make cuts to their sales and marketing staff. Those are the two departments that actually make the money that your company runs on, which means there are fewer people helping you make money, which means you make less money. Sales have to

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